Muhammad Fachrizal

A business analyst who helps current company to gather Marketing Analytics, Change Management, and Business Insights. Currently, using Agile Methodology and Lean Management for doing those, and reported directly to the C-levels.

hero faris

Professional Skills

Business Analyst | Strategic Planner | SEO Copywriter

Data Analysis
SEO Copywriting
Branding Strategy
Data Visualization
WordPress Development
Business Process Improvement


3 years of solid experience being a business analyst and marketer.

CREA Thailand logo

Commercial Business Analyst

CREA eCommerce Enabler
  • Oversee and assist 25 Key Account Managers within 3 countries for data-based decision making
  • Forecast business plan on macro-level, and create into action steps to assist Chief Commercial Officer
  • Conduct 5 process improvement projects for commercial & operation departments by making template

WordPress Developer Freelance

  • Finished 3 projects so far

Digital Marketing Specialist &
SEO Copywriter

Kulkul Technology
  • Instituted 4 branding and reputation management projects in the company, assisting the CEO
  • Initiated company branding guidelines, customers journey, and content calendar for the department
  • Mentored 3 people for Search Engine Optimization, Client Personas, and Copywriting subjects
  • Increased inbound lead generation 71% by optimizing website’s landing pages and marketing strategy
brandlink logo

Business Analyst

Brandlink Production House
  • Initiated and formalized continuous improvement (Kaizen), generated 7 implemented ideas in total
  • Reduced 50% time in data cleaning of company revenue & profit report with QuickBooks and Excel
  • Directed a team of 4 people in a new department to build workflow system and business process
  • Increased productivity growth up to 26% and eliminated 35% errors by creating a Kanban board system


International exposures from reputable universities within the country.

MSc Management Technology

Thammasat University, TH
  • Awarded a Full Scholarship
  • Published 2 journals and 1 conference paper
  • Became a teaching assistant in 3 courses
  • Tutored 2 bachelor thesis groups

BEng Engineering Physics

Universitas Gadjah Mada, ID

• Awarded Perusahaan Gas Negara Scholarship
• Won 3 competitions (2 as Runner Up in campus, 1 as Top 10 in Asia Pacific)

Summer Program

Hokkaido University, JP
  • Received a partial scholarship from campus
  • Became a campus representative

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