M Fachrizal

A business analyst with 5+ years of experience in the trading e-commerce agency and software development agency industry. Proven track of implementing business process improvements, strategic project management, and cost reductions.


Skills & Tech Stacks

Senior Business Analyst | Strategic Planner | SEO Copywriter

Data Analysis
SEO Copywriting
Branding Strategy
Data Visualization
WordPress Development
Business Process Improvement

Google Analytics


SQL Queries




5+ years of solid experience being a business analyst and marketer.

CREA Thailand logo

Senior Business Analyst & Strategic Planner

CREA eCommerce Enabler
  • Oversaw 26 KAM within 3 countries managing a portfolio of USD 65M yearly with data insights & BI tools
  • Reduced KAM workload to 25% in 5 tasks by using automation, data cleaning, and historical data.
  • Created dashboards in Data Studio and Looker to reduce the manual work of KAMs; 70% time reduced.
  • Identified cost-saving opportunities in shipping fee reduction by 14% by using Excel and Looker BI.
  • Improved warehouse stock forecast and planning from a 40% gap to a 5% gap in the actual items.
  • Directly reported to the CCO by interpreting massive quantitative data, analyzing results, and providing reports.

WordPress Developer Freelance

  • Finished 7 projects so far

Administrative Assistant

CV. Harapan Mulia
  • Streamlined office operations by implementing a digital filing system, reducing physical storage by 40%.
  • Assisted in preparing and proofreading documents, reports, and decks for internal and external use.
  • Acted as the main point of contact for incoming calls and emails, providing responses to inquiries.
  • Maintained a high level of organization by scheduling and coordinating 20+ meetings and appointments.

Digital Marketing Specialist &
SEO Copywriter

Kulkul Technology
  • Shaped branding management optimization, resulting in 65% more lead generation from email inquiries.
  • Initiated company branding guidelines resulting in a 25% increase in social media engagements.
  • Automated CRM process through Zapier integration to Discord, reducing inquiry handling time by 50%.
  • Increased inbound lead generation by optimizing the website’s landing pages and marketing strategy.
  • Designed SOP documentation of operations, marketing, and solutions to maintain service quality.
brandlink logo

Business Analyst

Brandlink Production House
  • Initiated and formalized continuous improvement (Kaizen) and generated 7 implemented ideas in total.
  • Reduced 50% time in data cleaning of company revenue & profit report with QuickBooks and Excel.
  • Directed a team of 4 people in a new department to build workflow systems and business processes.
  • Increased productivity growth by 26% and eliminated 35% of errors by creating a Kanban board system.
  • Constructed 3 dashboards and 20+ reports to meet the needs of business data requirements of the CEO.


International exposures from reputable universities within the country.

MSc Management Technology

Thammasat University, TH
  • Awarded a Full Scholarship
  • Published 2 journals and 1 conference paper
  • Became a teaching assistant in 3 courses
  • Tutored 2 bachelor thesis groups

BEng Engineering Physics

Universitas Gadjah Mada, ID

• Awarded Perusahaan Gas Negara Scholarship
• Won 3 competitions (2 as Runner Up in campus, 1 as Top 10 in Asia Pacific)

Summer Program

Hokkaido University, JP
  • Received a partial scholarship from campus
  • Became a campus representative

What They Say

from: Ex-coworkers | Clients | Mentees 


Related Certifications

Also a life-long learner


Cert Prep: Certified Analytics Professional (CAP) (Mar 2023)

Google Digital Academy

Google Analytics Certification (Feb 2023)


Career Essentials in Business Analysis by Microsoft and LinkedIn (Mar 2023)


The Strategy of Content Marketing (May 2020)

Corporate Finance Institute®

Accounting Fundamental (Apr 2021)

WordPress Development Cases

A showcase of developed websites

Contact me