M Fachrizal
An FMCG Category Lead with 7+ years of experience in the trading e-commerce and software development agency industries. Proven track of implementing process improvements, strategic project management, and business data analytics.
Skills & Tech Stacks
Account Management | Strategic Planner | SEO Copywriter
Data Analysis
E-Commerce Strategy
Branding and Marketing
Data Visualization
WordPress Development
Business Process Improvement
Google Analytics
Tableau
SQL Queries
Hubspot
Offices
Experience
7+ years of solid experience as an e-commerce account management and business data analysis.
Category Lead
CREA eCommerce Enabler
- Directed category management for 4 leading FMCG accounts (Nestle Purina, Nestle Professional, JDE Coffee, Tinder) across 9 platforms, driving an annual portfolio value of USD 20M.
- Led and coached a team of 2 Key Account Managers and 2 Associates, ensuring delivery of commercial KPIs, client growth, and operational excellence.
- Expanded portfolio by securing Nestle Professional as a new client, leveraging 9 NPS score from Nestle Purina as a referral case, increasing category revenue pipeline.
- Strengthened client relationships by providing data-driven strategies and consultative solutions to accelerate revenue growth and premiumization.
Digital Marketing Specialist &SEO Copywriter
Kulkul Technology
- Shaped branding management optimization, resulting in 65% more lead generation from email inquiries.
- Initiated company branding guidelines resulting in a 25% increase in social media engagements.
- Automated CRM process through Zapier integration to Discord, reducing inquiry handling time by 50%.
- Increased inbound lead generation by optimizing the website’s landing pages and marketing strategy.
- Designed SOP documentation of operations, marketing, and solutions to maintain service quality.
Administrative Assistant
CV. Harapan Mulia
- Streamlined office operations by implementing a digital filing system, reducing physical storage by 40%.
- Assisted in preparing and proofreading documents, reports, and decks for internal and external use.
- Acted as the main point of contact for incoming calls and emails, providing responses to inquiries.
- Maintained a high level of organization by scheduling and coordinating 20+ meetings and appointments.
Senior Key Account Manager
CREA eCommerce Enabler
- Managed daily engagement with 2 industry-leading FMCG accounts (Nestle Purina and Jacob Douwe Egbert Coffee) across 4 platforms in total, worth USD 8.0M annually.
- Monitored market intelligence to stay ahead of competitor movements, utilizing insights to adjust sales strategies, shifting towards premiumization, and capturing a 15% increase in revenue.
- Improved the company’s overall NPS satisfaction survey from 0 (detractor) in Q1 to 8 (neutral) in Q3 for an account and got 5/5 satisfaction for Key Account Management performance from 6 stakeholders.
- Advised brands on innovative go-to-market strategies for new product ranges by optimizing price competitiveness and assortments and executing joint business plans.
Senior Business Analyst
CREA eCommerce Enabler
- Oversaw 26 KAM within 3 countries managing a portfolio of USD 65M yearly with data insights & BI tools
- Reduced KAM workload to 25% in 5 tasks by using automation, data cleaning, and historical data.
- Created dashboards in Data Studio and Looker to reduce the manual work of KAMs; 70% time reduced.
- Identified cost-saving opportunities in shipping fee reduction by 14% by using Excel and Looker BI.
- Improved warehouse stock forecast and planning from a 40% gap to a 5% gap in the actual items.
- Directly reported to the CCO by interpreting massive quantitative data, analyzing results, and providing reports.
Business Analyst
Brandlink Production House
- Initiated and formalized continuous improvement (Kaizen) and generated 7 implemented ideas in total.
- Reduced 50% time in data cleaning of company revenue & profit report with QuickBooks and Excel.
- Directed a team of 4 people in a new department to build workflow systems and business processes.
- Increased productivity growth by 26% and eliminated 35% of errors by creating a Kanban board system.
- Constructed 3 dashboards and 20+ reports to meet the needs of business data requirements of the CEO.
Education
International exposures from reputable universities within the country.
MSc Management Technology
Thammasat University, TH
- Awarded a Full Scholarship
- Published 2 journals and 1 conference paper
- Became a teaching assistant in 3 courses
- Tutored 2 bachelor thesis groups
BEng Engineering Physics
Universitas Gadjah Mada, ID
• Awarded Perusahaan Gas Negara Scholarship
• Won 3 competitions (2 as Runner Up in campus, 1 as Top 10 in Asia Pacific)
Summer Program
Hokkaido University, JP
- Received a full tuition scholarship from campus
- Became a campus representative
What They Say
from: Ex-coworkers | Clients | Mentees
"It has been a pleasure working with Faris. He has profound analytical skill that significantly helped improve our productivity, efficiency and quality of decision making at both strategy and execution levels."
"Disciplined, smart-working, and data driven are adjectives that really encapsulates how I view Faris. He had helped our commercial team by providing actionable data insights and structure to help us better & more confidently execute our plans."
"Faris is a young talent with a strong analytical skill. He contributes a lot by providing insights through execution in different areas. He was a key in leading commercial analysis which later become an SOP and tools to manage core campaign and several area of operation effectively."
"I met Faris when I started my side-hustle business Kulkul Tech. Faris reach out to me offering help with digital marketing. Almost 2 years later, if you find "Top Software Developer in Indonesia" in Google my company would appear in the first page."
"He was professional and responsive. The final product is functional and aesthetically nice to look at. Any minor obstacle was solved in prompt manner. Faris can and will exceed your initial expectations for website design."
"Fachrizal’s ability to fulfill project deliverables was lightning. He shows promising results in reviewing and fulfilling project deliverables accurately."
"As a mentor, he was very supportive - in terms of providing constructive criticism and resources to maximize my learning within the short 5 weeks."
recommendations
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Related Certifications
Also a life-long learner
Cert Prep: Certified Analytics Professional (CAP) (Mar 2023)
Google Digital Academy
Google Analytics Certification (Feb 2023)
Microsoft
Career Essentials in Business Analysis by Microsoft and LinkedIn (Mar 2023)
Coursera
The Strategy of Content Marketing (May 2020)
Corporate Finance Institute®
Accounting Fundamental (Apr 2021)
WordPress Development Cases
A showcase of developed websites
A technology-based company that builds software and gives from IT consultancy to app & blockchain development.
Kulkul TechnologySoftware house 
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TN CablingUnderground cabling & boring services 
Xettled is a web3-based global remittance. It helps the Indonesian diaspora abroad to send money to Indonesia instantly, securely, and cost-effectively.
XettledWeb3 cross-border payment app 
A mentoring platform with automation on CRM processes using Calendly to schedule bookings.
ServeLunteerMentoring platform 
This website developed to serve as my own personal branding. Built on WordPress with Elementor plugin.
far-is.comPersonal website 
