M Fachrizal

Regional brand and commercial strategy leader with 8+ years of experience across e-commerce, FMCG, and digital platforms in Southeast Asia. Proven in managing multi-brand portfolios, translating global direction into locally relevant go-to-market execution, and driving full-funnel growth through data-led decisions. Trusted partner to C-level leaders and cross-functional teams across Thailand, Singapore, and Malaysia.

Skills & Tech Stacks

Account Management | Strategic Planner | SEO Copywriter

Data Analysis

E-Commerce Strategy

Branding and Marketing

Data Visualization

WordPress Development

Business Process Improvement

Experience

7+ years of solid experience as an e-commerce account management and business data analysis.

Category Lead

CREA eCommerce Enabler

Own regional brand portfolio strategy for 6 flagship FMCG brands (Nestle Purina, Nespresso, Nestle Professional, JDE Coffee, Enfagrow, Tinder) across 11 digital platforms, managing USD 20M annual revenue.
Lead and develop a team of 3 Key Account Managers and 2 Associates, establishing operating rhythms, performance KPIs, and execution standards across brands. Report directly to the CEO.
Expand portfolio by securing Nestle Professional as a new brand, leveraging strong brand health signals including NPS score of 9 from existing partnerships.
Partner closely with senior client stakeholders to drive premiumization strategies, improving category mix and long-term brand equity.
Translate global brand direction into market-specific positioning, assortment, and campaign frameworks, balancing brand consistency with local relevance.

Digital Marketing Specialist &
SEO Copywriter

Kulkul Technology

Shaped branding management optimization, resulting in 65% more lead generation from email inquiries.
Initiated company branding guidelines resulting in a 25% increase in social media engagements.
Automated CRM process through Zapier integration to Discord, reducing inquiry handling time by 50%.
Increased inbound lead generation by optimizing the website’s landing pages and marketing strategy.
Designed SOP documentation of operations, marketing, and solutions to maintain service quality.

Administrative Assistant

CV. Harapan Mulia

Streamlined office operations by implementing a digital filing system, reducing physical storage by 40%.
Assisted in preparing and proofreading documents, reports, and decks for internal and external use.
Acted as the main point of contact for incoming calls and emails, providing responses to inquiries.
Maintained a high level of organization by scheduling and coordinating 20+ meetings and appointments.

Senior Key Account Manager

CREA eCommerce Enabler

Drove full-funnel growth strategy for Nestle Purina and JDE Coffee, delivering +7.0% and +6.4% CMGR respectively in Aug 2025/May 2024 and achieving record GMV milestones.
Led regional TikTok Shop go-to-market expansion, executing 132 hours of live commerce and 30 short-form videos to accelerate acquisition and engagement within the first quarter.
Reduced the shipping fee cost of a client from 4.7% of revenue to 0.35% by optimizing commercial mechanics and cost structures, directly improving contribution margin.
Acted as primary strategic partner to clients, elevating customer satisfaction from NPS 1 to NPS 9 within one year through data-led planning and execution excellence.

Senior Business Analyst

CREA eCommerce Enabler

Led regional performance analytics and portfolio reporting for 25 Key Account Managers across 3 ASEAN markets, overseeing USD 94.6M annual GMV with data insights & business intelligence (BI) tools.
Orchestrated commercial and operational excellence projects across 6 departments, securing recognition as Lazada’s Best eCommerce Agency and Shopee Premium Partner for 3 consecutive years.
Delivered 14% logistics cost reduction initiatives through packaging optimization and buyer behavior analysis.
Improved campaign and BAU demand forecasting accuracy from ±60% to ±6–8%, strengthening supply chain planning and marketing ROI.

Business Analyst

Brandlink Production House

Initiated and formalized continuous improvement (Kaizen) and generated 7 implemented ideas in total.
Reduced 50% time in data cleaning of company revenue & profit report with QuickBooks and Excel.
Directed a team of 4 people in a new department to build workflow systems and business processes.
Increased productivity growth by 26% and eliminated 35% of errors by creating a Kanban board system.
Constructed 3 dashboards and 20+ reports to meet the needs of business data requirements of the CEO.

Education

International exposures from reputable universities within the country.

MSc Management Technology

Thammasat University, TH

Awarded a Full Scholarship
Published 2 journals and 1 conference paper
Became a teaching assistant in 3 courses
Tutored 2 bachelor thesis groups

BEng Engineering Physics

Universitas Gadjah Mada, ID

• Awarded Perusahaan Gas Negara Scholarship
• Won 3 competitions (2 as Runner Up in campus, 1 as Top 10 in Asia Pacific)

Summer Program

Hokkaido University, JP

Received a full tuition scholarship from campus
Became a campus representative

What They Say

from: Ex-coworkers | Clients | Mentees

"He is a dedicated and exceptionally fast learner, quickly grasp new concepts and applying them into actions in his tasks, he has an analytical mind. His methodical approach ensures outstanding time management and consistent delivery on projects and deliverables."

"He played a key role in guiding clients into a new social commerce channel, ensuring they felt supported at every step. Faris is professional, creative, and has strong expertise in e-commerce channels."

"It has been a pleasure working with Faris. He has profound analytical skill that significantly helped improve our productivity, efficiency and quality of decision making at both strategy and execution levels."

"I met Faris when I started my side-hustle business Kulkul Tech. Faris reach out to me offering help with digital marketing. Almost 2 years later, if you find "Top Software Developer in Indonesia" in Google my company would appear in the first page."

"He was professional and responsive. The final product is functional and aesthetically nice to look at. Any minor obstacle was solved in prompt manner. Faris can and will exceed your initial expectations for website design."

"Fachrizal’s ability to fulfill project deliverables was lightning. He shows promising results in reviewing and fulfilling project deliverables accurately."

"As a mentor, he was very supportive in terms of providing constructive criticism and resources to maximize my learning within the short 5 weeks."

recommendations

references

testimonials

Related Certifications

Also a life-long learner

WordPress Development Cases

A showcase of developed websites

A technology-based company that builds software and gives from IT consultancy to app & blockchain development.

Kulkul TechnologySoftware house

TN Underground Cabling is a construction contractor firm based in Tennessee, US. We are a team of professional in constructing underground projects.

TN CablingUnderground cabling & boring services

Xettled is a web3-based global remittance. It helps the Indonesian diaspora abroad to send money to Indonesia instantly, securely, and cost-effectively.

XettledWeb3 cross-border payment app

A mentoring platform with automation on CRM processes using Calendly to schedule bookings.

ServeLunteerMentoring platform

This website developed to serve as my own personal branding. Built on WordPress with Elementor plugin.

far-is.comPersonal website

M Fachrizal

Skills & Tech Stacks

Google Analytics

Tableau

SQL Queries

Hubspot

Offices