M Fachrizal

A Senior Key Account Manager with 6+ years of experience in the trading e-commerce and software development agency industries. Proven track of implementing process improvements, strategic project management, and business data analytics.

Skills & Tech Stacks

Account Management | Strategic Planner | SEO Copywriter

Data Analysis
E-Commerce Strategy
Branding and Marketing
Data Visualization
WordPress Development
Business Process Improvement

Google Analytics

Tableau

SQL Queries

Hubspot

Offices

Experience

6+ years of solid experience as an e-commerce account manager and business data analyst.

CREA Thailand logo

Senior Key Account Manager

CREA eCommerce Enabler
  • Managed daily engagement with 2 industry-leading FMCG accounts (Nestle Purina and Jacob Douwe Egbert Coffee) across 4 platforms in total, worth USD 8.0M annually.
  • Monitored market intelligence to stay ahead of competitor movements, utilizing insights to adjust sales strategies, shifting towards premiumization, and capturing a 15% increase in revenue.
  • Improved the company’s overall NPS satisfaction survey from 0 (detractor) in Q1 to 8 (neutral) in Q3 for an account and got 5/5 satisfaction for Key Account Management performance from 6 stakeholders.
  • Advised brands on innovative go-to-market strategies for new product ranges by optimizing price competitiveness and assortments and executing joint business plans.

Digital Marketing Specialist &
SEO Copywriter

Kulkul Technology
  • Shaped branding management optimization, resulting in 65% more lead generation from email inquiries.
  • Initiated company branding guidelines resulting in a 25% increase in social media engagements.
  • Automated CRM process through Zapier integration to Discord, reducing inquiry handling time by 50%.
  • Increased inbound lead generation by optimizing the website’s landing pages and marketing strategy.
  • Designed SOP documentation of operations, marketing, and solutions to maintain service quality.

Administrative Assistant

CV. Harapan Mulia
  • Streamlined office operations by implementing a digital filing system, reducing physical storage by 40%.
  • Assisted in preparing and proofreading documents, reports, and decks for internal and external use.
  • Acted as the main point of contact for incoming calls and emails, providing responses to inquiries.
  • Maintained a high level of organization by scheduling and coordinating 20+ meetings and appointments.
CREA Thailand logo

Senior Business Analyst & Strategic Planner

CREA eCommerce Enabler
  • Oversaw 26 KAM within 3 countries managing a portfolio of USD 65M yearly with data insights & BI tools
  • Reduced KAM workload to 25% in 5 tasks by using automation, data cleaning, and historical data.
  • Created dashboards in Data Studio and Looker to reduce the manual work of KAMs; 70% time reduced.
  • Identified cost-saving opportunities in shipping fee reduction by 14% by using Excel and Looker BI.
  • Improved warehouse stock forecast and planning from a 40% gap to a 5% gap in the actual items.
  • Directly reported to the CCO by interpreting massive quantitative data, analyzing results, and providing reports.
brandlink logo

Business Analyst

Brandlink Production House
  • Initiated and formalized continuous improvement (Kaizen) and generated 7 implemented ideas in total.
  • Reduced 50% time in data cleaning of company revenue & profit report with QuickBooks and Excel.
  • Directed a team of 4 people in a new department to build workflow systems and business processes.
  • Increased productivity growth by 26% and eliminated 35% of errors by creating a Kanban board system.
  • Constructed 3 dashboards and 20+ reports to meet the needs of business data requirements of the CEO.

Education

International exposures from reputable universities within the country.

MSc Management Technology

Thammasat University, TH
  • Awarded a Full Scholarship
  • Published 2 journals and 1 conference paper
  • Became a teaching assistant in 3 courses
  • Tutored 2 bachelor thesis groups

BEng Engineering Physics

Universitas Gadjah Mada, ID

• Awarded Perusahaan Gas Negara Scholarship
• Won 3 competitions (2 as Runner Up in campus, 1 as Top 10 in Asia Pacific)

Summer Program

Hokkaido University, JP
  • Received a full tuition scholarship from campus
  • Became a campus representative

What They Say

from: Ex-coworkers | Clients | Mentees 

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Related Certifications

Also a life-long learner

LinkedIn

Cert Prep: Certified Analytics Professional (CAP) (Mar 2023)

Google Digital Academy

Google Analytics Certification (Feb 2023)

Microsoft

Career Essentials in Business Analysis by Microsoft and LinkedIn (Mar 2023)

Coursera

The Strategy of Content Marketing (May 2020)

Corporate Finance Institute®

Accounting Fundamental (Apr 2021)

WordPress Development Cases

A showcase of developed websites

Contact me